Today I am unfolding before you 30+ stunning typography & lettering designs by Raul Alejandro, previously I unleashed one of his collections and the response was overwhelming from you. Hand lettering is quite an art that requires perspiration & dexterity; it is a talent which is inborn, dwelling in the roots of man, it grows finer and fuller with the investment of time and devotion by the artist.
MORE LETTERING DESIGNS
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British artist Tobias Hall recently painted a mural for Holiday Inn in Camden, London, which is largely recognized as the birth place of Britpop music. The artist decided to choose lyrics from three well-known Britpop songs and use playful, bespoke lettering to bring them to life.
Trimfit is a legacy brand, marking its hundredth year in the garment industry. The company desperately needed a brand refresh that would place them at the forefront of the children’s apparel business in North America.
The challenge here was creating a brand that was accessible enough for the big box stores (in which Trimfit can be found at the entry level price-point) as well as boutique children’s clothing stores (in which they are positioned at the higher end of the pricing structure.
With a distinct focus on brand recognition, we produced a streamline visual platform and graphic language flexible enough for a variety of applications; a brand identity system that uses a fresh, contemporary palette of colours to distinguish itself against key competitors in the marketplace.
Paper props were introduced to mirror the magic & whimsy of childhood and a pattern was developed and applied across all collateral as a graphic device that not only serves as a unique identifier, but also adds a touch of playfulness to in-store displays.
In doing so, we created a system that not only speaks to the child, but also the consumer.
See the project here.
Art Direction & Design: Allegra Poschmann, Siavash Khasha Photography: Marie-Reine Mattera Web Development: Ben Crudo Consulting
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